Tuesday, January 09, 2007

Welcome to Nothingham?

Welcome to Nothingham? A virtual Nottingham in the E-Midlands?

If I were a city looking to improve my international brand I would also advocate using Second Life or something similar? Yes. Applying the same 3-6 months – you should have done it already and 12-18 months rules as for universities –see previous posting.

But we are rapidly reaching the point where simply doing something, however feebly realised, is soon no longer going to be better than simply doing nothing. But an imaginative rendition of the “best of” the iconic images you wish to portray might work nicely. So welcome to the Second Life island of Nottingham where Kevin Costner in full Robin Hood mode greets visitors and shows them the Castle, Market Square and so on.

Naturally the inward investment teams would want to portray more than the tourist aspects of our island as they want to attract investors as well as visitors. So inside the Castle lurks a TARDIS like transformation where a combined campus form the University of Nottingham and Nottingham Trent University offers taster courses and the chance for prospectus students to ask questions of the (doubtless carefully screened) current students lolling about on the campus grounds like so many Adams and Eves in an electronic Eden. Almost dominating our cyber campus is a tower that echoes the double helix in its structure (representing the advanced bio-tech aspects of Nottingham) but this too is eclipsed by a levitated metallic hoop, Stargate like in dimensions, in honour of the Nobel Prize winning Magnetic Resonance Imaging work done at the University of Nottingham.

Great opportunities too for other local organisations such as the Salvation Army (if ever a place needed some salvation it is some of the residents of Second Life – at least according to some observers), cultural centres like the Broadway Cinema and maybe an innovative local company like Games Workshop. I fancy seeing some of their creations brought to being in Second Life – if they don’t have an island they should get one.

Of course we could have a lot of fun deconstructing (or simply destructing) the scenario outlined above but you get the picture…

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